Outliers - Digital Event Agenda

11:00AM - 12:00PM

LOCATION: oUTSETLANDS

Opening Session

Everyone is a builder now, and they can build fast. So what happens to the people whose job it is to make sure a team is building the right thing? Microsoft AI’s CVP of Design and User Research, Mike Davidson, talks about how AI is changing about the work, the role, and the team — and what researchers should do about it.

Welcome

aaron cannon

outset

co-founder

michael hess

outset

co-founder

The Future Favors the Curious

mike davidson

Vp, design & user research

microsoft ai

behzod sirjani

founder

yet another studio

11:00AM - 12:00PM

LOCATION: oUTSETLANDS

Opening Session

Everyone is a builder now, and they can build fast. So what happens to the people whose job it is to make sure a team is building the right thing? Microsoft AI’s CVP of Design and User Research, Mike Davidson, talks about how AI is changing about the work, the role, and the team — and what researchers should do about it.

Welcome

aaron cannon

outset

co-founder

michael hess

outset

co-founder

The Future Favors the Curious

mike davidson

Vp, design & user research

microsoft ai

behzod sirjani

founder

yet another studio

11:00AM - 12:00PM

LOCATION: oUTSETLANDS

Opening Session

View details

1:00PM - 1:55PM

LOCATION: RESEARCHELLA

The Research Engine

Most teams running research at AI speed don’t have a governance model. They have a researcher, a tool, and a deadline. Constantine Papas, researcher at Uber and author of “AI-Powered UX Research: How to Run Research at the Speed Your Team Actually Needs” speaks about the framework that distinguishes micro, sprint, and deep research — and what each one is actually good for before you ship the wrong answer fast.

CONSTANTINE PAPAS

SENIOR UX RESEARCHER

uber

1:00PM - 1:55PM

LOCATION: RESEARCHELLA

The Research Engine

Most teams running research at AI speed don’t have a governance model. They have a researcher, a tool, and a deadline. Constantine Papas, researcher at Uber and author of “AI-Powered UX Research: How to Run Research at the Speed Your Team Actually Needs” speaks about the framework that distinguishes micro, sprint, and deep research — and what each one is actually good for before you ship the wrong answer fast.

CONSTANTINE PAPAS

SENIOR UX RESEARCHER

uber

1:00PM - 1:55PM

LOCATION: RESEARCHELLA

The Research Engine

View details

1:00PM - 1:55PM

LOCATION: QUALAPALOOZA

Emergent Product Research Use Cases

Hear from three research teams creating new methodologies and doing genuinely ground-breaking things in the product research world.

Chuck kwong

principal ux researcher

microsoft ai

wendy wang

head of copilot uxr

microsoft ai

chris monnier

principal ux researcher

microsoft ai

andrew mcgrath

lead strategic researcher

salesforce

franklyn graham

lead ux researcher

uber

1:00PM - 1:55PM

LOCATION: QUALAPALOOZA

Emergent Product Research Use Cases

Hear from three research teams creating new methodologies and doing genuinely ground-breaking things in the product research world.

Chuck kwong

principal ux researcher

microsoft ai

wendy wang

head of copilot uxr

microsoft ai

chris monnier

principal ux researcher

microsoft ai

andrew mcgrath

lead strategic researcher

salesforce

franklyn graham

lead ux researcher

uber

1:00PM - 1:55PM

LOCATION: QUALAPALOOZA

Emergent Product Research Use Cases

View details

1:00PM - 1:55PM

LOCATION: OUTSETLANDS

Understanding Customers From Multiple Lenses

Customer understanding is a pursuit important across an organization. Hear from product executives, VCs, and marketing leaders about what customer understanding means to them and how research shapes their work — across teams, levels, and initiatives.

april underwood

co-founder

adverb ventures

nicholas stevens

vp of product, agentic commerce

stripe

teri felix

former head of strategic insights & cx

fidelity investments

behzod sirjani

founder

yet another studio

1:00PM - 1:55PM

LOCATION: OUTSETLANDS

Understanding Customers From Multiple Lenses

Customer understanding is a pursuit important across an organization. Hear from product executives, VCs, and marketing leaders about what customer understanding means to them and how research shapes their work — across teams, levels, and initiatives.

april underwood

co-founder

adverb ventures

nicholas stevens

vp of product, agentic commerce

stripe

teri felix

former head of strategic insights & cx

fidelity investments

behzod sirjani

founder

yet another studio

1:00PM - 1:55PM

LOCATION: OUTSETLANDS

Understanding Customers From Multiple Lenses

View details

1:00PM - 1:55PM

LOCATION: OUTFEST

The Algorithmic Heart

How can AI help brands create more human, memorable experiences? Drawing on research with consumers across 21 countries and CX professionals, this session explores where technology and empathy meet. A Q&A will dive into findings from testing in four markets and what they mean for the future of customer research.

HELEN BYWATER-SMITH

GLOBAL HEAD OF CX ADVISORY

IPSOS

ADAM BROWNING

HEAD OF STRATEGY & INNOVATION

IPSOS

1:00PM - 1:55PM

LOCATION: OUTFEST

The Algorithmic Heart

How can AI help brands create more human, memorable experiences? Drawing on research with consumers across 21 countries and CX professionals, this session explores where technology and empathy meet. A Q&A will dive into findings from testing in four markets and what they mean for the future of customer research.

HELEN BYWATER-SMITH

GLOBAL HEAD OF CX ADVISORY

IPSOS

ADAM BROWNING

HEAD OF STRATEGY & INNOVATION

IPSOS

1:00PM - 1:55PM

LOCATION: OUTFEST

The Algorithmic Heart

View details

2:10PM - 3:05PM

LOCATION: outsetlands

The Era of Access

New tools are empowering non-researchers to spin up studies and get closer to customers than ever before — but how do we uphold rigor? And what is the role of the researcher as access broadens? Hear from three leaders working to reshape the research function and how other stakeholders engage with it.

zara logue

principal researcher

former github & wells fargo

zach schendel

sr. dir, head of research

google deepmind

mathias crawford

research director

visa

josh williams

PhD | Research Leader

superhuman

2:10PM - 3:05PM

LOCATION: outsetlands

The Era of Access

New tools are empowering non-researchers to spin up studies and get closer to customers than ever before — but how do we uphold rigor? And what is the role of the researcher as access broadens? Hear from three leaders working to reshape the research function and how other stakeholders engage with it.

zara logue

principal researcher

former github & wells fargo

zach schendel

sr. dir, head of research

google deepmind

mathias crawford

research director

visa

josh williams

PhD | Research Leader

superhuman

2:10PM - 3:05PM

LOCATION: outsetlands

The Era of Access

View details

2:10PM - 3:05PM

LOCATION: qualapalooza

Emergent Market Research Use Cases

Hear from three researchers creating new methodologies and doing genuinely ground-breaking things in the market research world.

chiara miele

senior product researcher

fin

abby sweeney

principal ux researcher

expedia

lee robinson

lead ux researcher

ro

2:10PM - 3:05PM

LOCATION: qualapalooza

Emergent Market Research Use Cases

Hear from three researchers creating new methodologies and doing genuinely ground-breaking things in the market research world.

chiara miele

senior product researcher

fin

abby sweeney

principal ux researcher

expedia

lee robinson

lead ux researcher

ro

2:10PM - 3:05PM

LOCATION: qualapalooza

Emergent Market Research Use Cases

View details

2:10PM - 3:05PM

LOCATION: researchella

The Big R

Explore why the future belongs to researchers who cross boundaries - those who lean on establishing learning and decision making systems, rather than a specific organizational title to define the bounds of their identity.

naomi grewal

research leader

gap

vanessa hensler

founder

outsight insights

2:10PM - 3:05PM

LOCATION: researchella

The Big R

Explore why the future belongs to researchers who cross boundaries - those who lean on establishing learning and decision making systems, rather than a specific organizational title to define the bounds of their identity.

naomi grewal

research leader

gap

vanessa hensler

founder

outsight insights

2:10PM - 3:05PM

LOCATION: researchella

The Big R

View details

2:10PM - 3:05PM

LOCATION: outfest

Unlocking CX Action Through Qualitative Insights

Numbers reveal a trend, but they don’t tell you what to do. By decoding the “why” behind customer experiences, teams can drive real action. Join this talk to understand how to do this at scale and why teams are investing in it.

john abraham

cx expert & advisor

mark schwartz

dir. consumer insights

choice hotels intl.

2:10PM - 3:05PM

LOCATION: outfest

Unlocking CX Action Through Qualitative Insights

Numbers reveal a trend, but they don’t tell you what to do. By decoding the “why” behind customer experiences, teams can drive real action. Join this talk to understand how to do this at scale and why teams are investing in it.

john abraham

cx expert & advisor

mark schwartz

dir. consumer insights

choice hotels intl.

2:10PM - 3:05PM

LOCATION: outfest

Unlocking CX Action Through Qualitative Insights

View details

3:20PM - 4:05PM

LOCATION: outsetlands

Signal in the Noise

We have more data than we’ve ever had in the history of the world. What does that actually mean? What is noise…and what is signal? Jane Leibrock chats about what has changed, what hasn’t, and what we all really need to care about.

jane leibrock

head of ux research

anthropic

behzod sirjani

founder

yet another studio

3:20PM - 4:05PM

LOCATION: outsetlands

Signal in the Noise

We have more data than we’ve ever had in the history of the world. What does that actually mean? What is noise…and what is signal? Jane Leibrock chats about what has changed, what hasn’t, and what we all really need to care about.